Word of Mouth is Your Best Friend
The right word from the right person means a new, loyal customer
When we share or suggest a business to our friend or family, it means we trust that business to treat our close ones right. One right word from a friendly face can nab your business a loyal customer for years, and the opposite can cost your company thousands of dollars in possible revenue. The military community naturally puts an emphasis on word of mouth due to their unique, tight-knit lifestyles.
New Home, New Habits
The military community utilizes word of mouth to share businesses and services that they enjoy both in person and online. It’s a community that moves further and 2.4x more frequently than their civilian counterparts. That’s a significant move every two to three years! They rely on trusted, honest sources to determine their consumer habits at their new homes.
People Talk About Your Business
There’s Facebook groups specifically for newly stationed soldiers and spouses that are filled with genuine suggestions and testaments to businesses in their new community. Other forums beyond Facebook are dedicated specifically to becoming acclimated in new military locations. Beyond digital means, face-to-face conversations remain essential to growing your reputation within the military community. Whether it’s through sponsors or newfound friends, most in the military are learning where to go and what to buy from someone who already frequents these spots.
Make Sure You're Trusted
Providing military discounts in general is a great way to reach the community. 95% of the market is more likely to buy from a business that offers the discounts, and 94% notice when a business is military-friendly. 76% of the military community say they learn about military discounts through word of mouth. The second most popular way they encounter discounts is through print ads, which come in at a significantly lower 30%.
Let Us Be Your Mouthpiece
Developing a trusting, deserving relationship with the military means that your business enters their commercial habits and doesn’t leave. Our Washington Military Resources are a valuable space for your business to reach the community and spread from there. High conversion rates on our site signal that we’re a trusted mouth for the military and their families to get their information from, and once one person in the community trusts your business, they're likely to share it with their friends. Contact us today and our marketing experts will ensure that your trusted business gets into the hands of the military community, and they’ll take it from there!
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