Forget the Future - Mobile Advertising is the Now
If your business doesn't good on a device - customers aren't coming back
In the last 20 or so years, digital marketing has taken hold of the advertising world with the advancement of computers and the world wide web. The capabilities of the Internet continue to evolve, as do the devices that let us access it. The new it-factor in the value of an ad or business placement is its performance on a mobile device.
Mobile is the most important factor right now because of its actionable nature. Think about it. When you’re on your phone, searching for a location or service, you’re probably on the move. That’s why you aren’t doing it on your computer/laptop. And if you’re on the move, the chances are that you have plans to head to what you’re searching for.
Here's some stats:
Quite simply, mobile search means intent.
If your mobile ads aren't strong, and your site isn't mobile friendly, potential business is going to be looking to your competition. Search needs to be a seamless experience, because that person behind the keyboard is looking for that service ASAP. 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead, according to Google stats.
What we do:
Mobile phones and tablets need to be at the front of your mind when you’re planning your campaigns. At the Military Resource Media, we’ve developed an app and an extremely mobile-friendly website to satisfy our mobile audience. We're the Google of the military community in the South Sound. Business profiles on our site boast clickable phone numbers along with addresses that open up in Maps, making for convenient contact with potential customers. Mobile marketing isn’t just the future, it’s already the present. If you own a business and need some direction in your mobile game, connect with one of our marketing experts and watch your numbers skyrocket.
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