3625 Perkins Lane SW
Lakewood, WA 98499
(253) 256-3076
Why your business needs to connect with the military community
Military Numbers
- Over 1.3 million active duty military and more than 800,000 reserve forces nationwide
- There are more than 21.8 million veterans of the U.S. armed forces.
- The United States maintains over 200 military bases
Military Households
- Average military household income is over $60,000 per year
- Over 80% of active duty military live off-base with over 60% buying homes in your community vs renting
- 77% of active duty military households are married
- 78% of veteran military households are married
- The average military family owns 2 or more vehicles
Military Spending
- The military community has 37% higher discretionary spending power dollar for dollar than civilian consumers
- In most areas with a military installation, the military community represents the biggest impact dollar in the local economy
- Federal Defense Spending is 3.8% of the U.S GDP
- $527.8 billion spent in the U.S alone
- That equates to $1,719 per resident
Advertise to the Military Community
At Valor Worldwide we put your business in front of this massive community
Active Duty
The military audience is the only demographic with a guaranteed paycheck.
Veterans
In 2017 there were over 23 million veterans throughout the United States.
Retirees
The average retirement age for military personnel is 42 years old and this community receives a guaranteed income and medical benefits for the rest of their lives.
Families
Active duty and veteran spouses represent 45 million consumers with a purchasing power of $1 TRILLION annually.
Discounts
92% of military families say they tailor their purchases to stores that are military friendly or offer military discounts.
Target Market
The military market as a whole equates to over 50 million consumers with approximately 37% higher discretionary spending power than civilian consumers.
